Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud


Code : Rv 658.802 HOO m
Author: Hooley, Graham J.
Publisher : Harlow: Prentice Hall
Year : 2008
Stock : 1 eks.
Indeks Page : Ind. : hlm. 599-614 eks.
Information : xviii, 614 hlm. : il. ; 25 cm. eks.
I. Judul
II. Piercy, Nigel F.
III. Nicoulaud, Brigitte

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